AI Content Disclosure

AI content disclosure sits at the intersection of legal compliance, ethical practice, and client trust. The EU AI Act Article 50 requires that persons exposed to AI-generated content are informed of its artificial origin, with limited exceptions for artistic and satirical use. California SB 942 adds US-based requirements for commercial contexts.

For creative agencies, disclosure requires both policy and infrastructure. Policy determines when and how to disclose—in contracts, on deliverables, in published media. Infrastructure ensures the technical capability exists to track which assets are AI-generated, embed provenance metadata, and produce audit documentation on demand. Agencies that build disclosure into their standard workflow gain a competitive advantage as clients increasingly request transparency guarantees.